Sometimes it is frustrating being second best. First, the New York Times Magazine introduced 'T', a beautiful new style and design mag, and then this past Sunday, there was the great text-great photos spread on director Pedro Almodovar.
What helps set the N.Y. Times Magazine apart is the great connection between their print and web products. While we (The Washington Post Magazine) have a great story on a neighborhood pool with a fabulous portrait series by Greg Miller, all you'll see on the web is the cover image and ONE photo from the story. In contrast, the Almodovar story's online version includes a photo gallery (of Almodovar's female stars), an audio slideshow, and a dip into the Time's Almodovar archive to round out his film career.
As newspapers struggle to find a future in a world where people don't read, and websites try to create an audience for people who have less and less time; The New York Times type of symbiotic relationship between print and web seems like an excellent way to move your old readers forward and to capture some new readers as well. Everyone in print looking for the new business model should be paying attention.