"From "Say Yum," a California couple's musings about food and music, to "Lifespring," a Christian show whose creator said he had a vision to podcast, to "Dutch Cheese and American Pie," by a Dutch citizen planning to move to the United States, these shows cover a broad variety of topics.
Podcasts are a little like reality television, a little like "Wayne's World," and are often likened to TiVo, which allows television watchers to download only the programs they want to watch and to skip advertising, for radio or blogs but spoken.
And as bloggers have influenced journalism, podcasters have the potential to transform radio. Already many radio stations, including National Public Radio and Air America, the liberal-oriented radio network, have put shows into a podcast format. And companies are seeing the possibilities for advertising; Heineken, for example, has produced a music podcast." - Kate Zernike