"The ultimate goal is to select, in each African country, a number of skilful (young) men and women (with the help of a local coordinator) and to equip these people with high-technology mobile phones (with a small foldable keyboard) where a special piece of software is installed to permit direct uploads of photos, texts and videos to the Skoeps server, from where they are transferred to the Africa Interactive website for publication. Once online, those stories and images are meant to trigger reactions from users and community members. The project's selection policy gives a bigger chance to skilful women in an effort not only to have diversified contents but above all to contribute to their emancipation efforts through media.
The Africans who take part in this project are known as ‘camjos’, a short combination of ‘camera’ and ‘journalist’. A camjo writes, takes photos and makes videos about daily life in Africa, on subjects that s/he finds newsworthy. Each camjo receives a training on the use of the phone and is coached during the first six months. With this initiative, Africans, whether in cities or in the countryside, will have the opportunity to have their voice heard all over the world.If the camjos perform well, they will generate incomes for themselves as they will be paid based on the number of visitors viewing or reading their contributions."