Eye Track, 2007

Navigating slide shows: What do people choose when every choice is possible?.

"But perhaps the most interesting observation was the very low level usage of the non-linear approach (and when it was used, how few slides were observed.) Is the linear orientation to looking through material so hard-wired into our media usage that it is, and will continue to be, the preferred way to take in media? Even when it was visual information – as this was – and did not logically need to follow a narrative thread – people preferred to move through in the order it was presented. What does this observation tell us about innovation in digital storytelling and our audience’s tolerance for new design paradigms."

Thanks Richard!